Rapid TV News

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels.

According to a new survey by Parks Associates, as many as 14% of smartphone/tablet users recently used a TV-content app in the first quarter of 2013 and three-quarters of these users have expressed satisfaction with what they have accessed.

Perhaps revealing the demographic that is driving ...read more

The number of US tablet users will increase by 61% from 2013 to 2014 to exceed 130 million in 2014, according to a white paper on multiscreen video strategies from Parks Associates and mPortal. And they'll be looking for video to watch on their new gadgets.

The research, presented during The Cable Show in Washington, DC, addresses the impact of connected device ownership on consumer video-viewing experiences, and analyses the monetisation strategies created by emerging secon ...read more

Over the last couple of years one of the strangest trends has been for connected TV owners not to plug in their devices, but this is no longer the case according to Parks Associates.

The TV analyst has just released new research showing that just over a quarter (26%) of US broadband households now own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to the Internet, and 79% of these owners use the TV to watch premium online ...read more

New research from Parks Associates has found that promotions such as offering free or discounted premium channels are the most effective tool for pay-TV providers in luring back subscribers lost to over-the-top (OTT) services.

In its Pay-TV Re-connectors and the Netflix Exes analysis, the analyst found that 44% of customers who re-subscribed to pay-TV services in the past 18 months said a promotion was a significant reason for their return after cord-cutting and cancelling t ...read more

Pay-TV providers in Europe and Asia are faced with low ARPUs, growing competitive threats, and rival multiscreen services, driving many to explore new business strategies in video services, according to international research firm Parks Associates.

In its TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific report Parks revealed that multiscreen services in the US, with a 90% reach of pay-TV subscribers, far outstrip those in Western Europe which boasts ...read more

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates. That will have major ramifications on how viewers think of and interact with advertising, the firm said.

 "Connected TV systems have the ability to change viewer perceptions of advertising," said Heather Way, senior research analyst, Parks Associates, which conducted the report in conjunction with TV metadata provider Rovi Corp. "These syste ...read more

New research by Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences has found that in some countries viewers prefer PCs over TVs for watching video, with a strong corresponding preference for free online video sources.

The analyst noted that broadband penetration is above 70% in several Western European countries, and up to 30% of the general broadband population — and nearly 30% in Italy and 40% in Spain in particular — prefer ...read more

According to Parks Associates, more than 60% of home audio products are expected to come with embedded network capabilities by 2016. The same report also revealed that more than 90 million AV units worldwide will feature technologies such as DLNA. Moreover, trusted consumer websites such as tested.com support DLNA as a networking feature when choosing an AV receiver for the home theater.

From the article, "DLNA doubles AV certifications" by Michelle Clancy.