Rapid TV News

The research, from Parks Associates, also found that more than 25% of households use two or more services.

"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.

Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazo ...read more

More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates.

That's an increase from just two million in 2013, while the report Connected CE: Trends and Innovation, also noted that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature.

Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UH ...read more

It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscription? But, this 'mooching' phenomenon can eat into subscriber growth and profit.

The password-sharing number, from a USA Today poll, dovetails with a recent survey from Parks Associates that found such credential-sharing costs over-the-top (OTT) providers $500 million in revenue t ...read more

Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-Top-Box. According to recent research by Parks Associates the total number of Cloud DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. This tremendous growth is driven by subscriber demand for the rich and flexible TV Anywhere user experience the ...read more

As competition in the OTT world increases it is more important than ever to stand out from the crowd and target audiences with the right content for them, on the right screen at the right time.

According to a recent study by Parks Associates, after content selection, the most common feature viewers look for in an OTT service is the availability on multiple devices. OTT businesses therefore need to focus on making content easy to discover and access. They must pay attention t ...read more

The service is being compared to DISH Network's $20-a-month Sling TV, which is a skinny TV package with about 20 cable networks in its core package.

"This service is part of a larger trend of pay-TV providers trying to come to terms with the new world of video service competition," says Brett Sappington, director of research at Parks Associates. "In offering access to a small set of linear channels, Comcast's new service is similar to Dish Network's Sling TV. Unlike Sling TV ...read more

It's common for families to share log-in details for services like HBO Go, but that's bad news for programmers: over-the-top (OTT) video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015.

In a recent survey Parks Associates found that 6% of US broadband households use an OTT video service that is paid by a person living outside of the household. That number increases among millennials: 20% of OTT users aged 18-24 use an OTT v ...read more

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.

According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.

...read more