Roku leads Apple TV and other Internet video device providers in market share, with 37 percent of households with a streaming media device in the first quarter using a Roku, Parks Associates said Wednesday.
Apple TV placed second with a 24 percent share of the market, the research firm said.
Roku, which distributes Time Warner Cable's TWC TV app, faces increased competition from Google's new Chromecast streaming video device and connected TV manufacturers such as Samsung ...read more
Cable operators lost 1.66 million video subscribers last year, but that was an improvement compared to the 1.8 million that MSOs dropped in 2011, Kagan said. AT&T, Verizon and other telcos saw the most video subscriber growth, gaining 1.4 million pay TV subscribers last year. The telcos added 1.6 million new video subscribers in 2011. DirecTV and Dish Network had net subscriber additions of 288,000 in 2012, which was a weaker performance compared to the roughly 500,000 customers ...read more
Parks Associates today reported carriage disputes can have a substantial impact on pay-TV subscribership, as 7% of pay-TV subscribers who lose a channel, roughly 2% of all subscribers, will switch providers when they drop a channel.
The new research Carriage Disputes: The Subscriber Perspective, based on multiple nationwide surveys of over 2,000 U.S. broadband households, examines the impact of carriage disputes, which have prompted pay-TV providers like DirecTV, Dish Networ ...read more
Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The research firm states broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.
"Trends, Technologies, and Ecosystems: Evolution of the Digital Home" cites strong consumer demand for new techno ...read more
Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The research firm states broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.
"Trends, Technologies, and Ecosystems: Evolution of the Digital Home" cites strong consumer demand for new techno ...read more
While Comcast (Nasdaq: CMCSA) and other pay-TV distributors are turning to deployments of TV Everywhere services to combat cord cutting, few cable subscribers know that they have TV Everywhere content available to them, Parks Associates director of research Brett Sappington writes today in FierceOnlineVideo.
"This lack of subscriber awareness negates the efficacy of TV Everywhere as a tool to combat [over-the-top video] services and underscores the marketing challenges for p ...read more
About 30 percent of broadband Internet households across Western Europe are "highly interested" in getting broadcast TV packages that deliver live TV to their computers and mobile devices as well, according to a recent survey, "Connected Consumer in Europe," from Parks Associates. The results suggest a growing demand for TV Everywhere in the region.
From the article, "TV Everywhere demand hits Western Europe" by Dan O'Shea
Parks Associates is predicting that TV Everywhere will be nearly everywhere by the end of 2011. In its report, "TV Everywhere: Growth, Solutions and Strategies," the Dallas-based market research company said that 81 percent of U.S. and Canadian pay TV subscribers will have access to TV Everywhere by the end of the year.
"Service providers realize they need to be the consumer's primary source of video content on all platforms," Brett Sappington, a Parks Associates senior anal ...read more