MarketWatch

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars.

"Smartphones have the highest penetration rate of app platforms at 60% of U.S. broadband household ...read more

Connected cars are a significant area for consumer-based M2M (machine-to-machine) growth, according to new research from Parks Associates, which projects by 2017, 17.6 million consumers will subscribe to embedded connected vehicle services such as General Motors' OnStar and Chrysler's UConnect Access. The international research firm predicts 47% of all new vehicles sold in the U.S. will have embedded cellular modules by 2017.

Parks Associates' new report M2M: The Next Billio ...read more

Comverge director of utility sales for the Southwest Region Ed Reyes will participate in a panel on the topic of demand response at the Smart Energy Summit. Hosting more than 200 executives representing utilities, telecom and security companies, retailers, and OEMs, the conference will examine the state of the home energy management solutions market and the emerging consumer and business opportunities. The conference takes place at the Sheraton Gunter Hotel San Antonio, San Anto ...read more

New Consumer Analytics research from Parks Associates indicates consumers continue to prefer Apple over the other top brands in tablets, with 44% of holiday tablet shoppers planning to purchase an iPad 2 versus 24% opting for the Kindle Fire. The Microsoft Surface comes in at 21% with the Google Nexus last at 12%.

"Apple continues to gain strength in key product categories," said John Barrett, Director, Consumer Analytics, Parks Associates. "In the tablet market, consumers i ...read more

According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent, Research Analyst, Parks Associates, will present new digital health research at the 4th Annual mHealth World Congress event Thursday, July 26, in the keynote panel discussion "Consumer Trends - What Mobile Technologies Will Prevail and Why?" at 9:15-10:15 a.m.

Parks Associates' re ...read more

The Asia & Pacific region is poised to overtake North America this year in number of 4G/LTE subscribers, thanks to large gains in South Korea and Japan, according to Parks Associates.

Parks Associates' new report Driving 4G Adoption: Global Mobile Innovation finds Asia & Pacific will claim over 53% of all 4G/LTE subscribers by the end the year, helping push the total number of subscribers over 560 million globally by 2016.

"Fifteen carriers in Asia & Pacific now have liv ...read more

As registration opens for 2013 International CES, Parks Associates today announced the agenda and call for papers for CONNECTIONS(TM) Summit at CES, taking place January 8 at 2013 International CES, Las Vegas. The seventh-annual event, which has featured speakers from Verizon, Best Buy, IBM, and Motorola in the past, includes executive sessions moderated by Parks Associates' analysts and focused on innovative business strategies and partnership opportunities for service provider ...read more

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.

"The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, Parks Associates. "This device, when connected, offers a toehold to a variety of players, including broadc ...read more