Advanced Television

Research from industry analyst firm Parks Associates highlights DLNA’s deep reach into consumers’ digital lifestyles. With two billion DLNA Certified products already purchased by consumers, the firm projects a total of three billion products will be sold globally by 2014 with a further increase to five billion by 2016.

“DLNA continues to be an important industry standard for the connected home, and new additions to the guidelines are likely to increase DLNA’s influence in t ...read more

According to Parks Associates research, there will be 175 million online video users in the US in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.

Parks Associates advertising research finds 25 per cent of smart-TV app users recall seeing an in-app ad and 84 per cent responded to that ad, the highest response rates to app advertising among current connected CE platforms.

“The TV is still the most-popular and most-use ...read more

According to Parks Associates research, over 70 per cent of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider.

The firm estimates that by 2017, over 55 per cent of broadband households in Western Europe will have a smart TV, creating even greater demand for online video services.

From the article, "70% of Euro pay-TV subs have TV Everywhere."

A Parks Associates survey of 10,000 US broadband households shows that 44 per cent have a subscription to some kind of online video service (SVoD), such as Netflix, Hulu Plus, or Amazon. Younger consumers are more likely to subscribe to OTT video services, and 8 per cent of consumers 18-24 have never subscribed to a pay-TV service.

“Consumers have a variety of viewing options now thanks to OTT content, which is dismantling the traditional TV business models,” said Heather Wa ...read more

Competition among Apple, Amazon, Samsung, and Microsoft has lowered price points on tablets and helped expand adoption, with 48 per cent of US broadband households owning at least one, according to Parks Associates. Tablet ownership increased by nearly 33 per cent in one year, with 22 per cent of households reporting a tablet purchase, while only 7 per cent purchased an e-reader in 2012, down from 9 per cent in 2011.

Growth will continue as OEMs release more tablets aimed at ...read more

Parks Associates and mPortal report that the number of US tablet users will increase by 61 per cent from 2013 to 2014.

“Tablet adoption, now close to 50 per cent of all US broadband households, increases demand for mobile video and content services,” said Heather Way, senior research analyst, Parks Associates. “Our research finds 44 per cent of tablet owners increased their video usage on the device over the past year. Content owners and service providers have the dual chall ...read more

New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetisation strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars.

“Smartphones have the highest penetration rate of app platforms at 60 per cent of U.S. broadband ho ...read more

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to research firm Parks Associates. A new report from Parks Associates, indicates multiscreen services now reach 66 per cent of pay-TV subscribers in Western Europe, 21 per cent in Eastern Europe, and 9 per cent in Asia, compared to 90 per cent in North America.

Many pay-TV providers are now ...read more