Advanced Television

The number of US households with a smart TV will reach 87 million by 2016, according to research from Parks Associates, which has released a new white-paper, commissioned by Rovi, examining new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the US and Western Europe.

“Connected TV systems have the ability to change viewer perceptions of advertising,” said Heather Way, senior research analyst, Parks Associates. “These systems ...read more

Research from analyst firm Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences indicates that broadband penetration is above 70 per cent in several Western European countries, and up to 30 per cent of the broadband population in some countries prefer PCs over TVs for watching video, with a strong corresponding preference for free online video sources. In the United States, only 13 per cent of broadband households prefer the PC over ...read more

Research from Parks Associates estimates 2012 US revenues from broadband connected home service bundles, including control, automation, and security monitoring services, will be approximately $500 million.

The international research firm hosts CONNECTIONS Europe on 13-14 November 2012, in Amsterdam, and will present research on technologies, services, partnerships, and monetisation strategies for service providers. GreenPeak Technologies, People Power Company, Sigma Designs, ...read more

Research from Parks Associates finds the percentages of US smart TV owners who use their Internet-connected device to watch online video increased by over 30 per cent in six months.

“The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40 per cent in 2010 to 56 per cent today,” said Pietro Macchiarella, Research Analyst, Parks Associates. “This device, when connected, offers a toehold to a variety of players, incl ...read more

Low cost and viewing flexibility give Netflix an advantage over pay-TV VoD and premium broadcast TV, according to a study from Parks Associates. ‘Choosing Content: Viewing Video’ found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VoD in terms of cost.

“Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VoD movies,” said Brett Sappington, Director, ...read more

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs,” said Tricia Parks, CEO, Parks Associates. “CE manufacturers are picking up on this changed buyer, offering their products, particularly their mobile ones, in more colors and styles with more personalized accessories.”

From the article, "Women dominate connected TV use"

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences.

The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such as the iPad.

“Second-screen synergies are important to connected-TV developme ...read more

Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video services, including access to live TV.

Given a choice of new TV features, including 3DTV, online video access, and multi-screen services, 47 percent of broadband households in Western Europe’s largest countries selected viewing recorded programmes on any Internet-connected device as ...read more