Advanced Television

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers testing new video services.

The firm’s OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4 per cent of US broadband households have cancelled their Netflix service, representing nearly 9 per cent of Netflix’s current subsc ...read more

OTT video service credential sharing will cost the industry $500 million (€447m) in direct revenues worldwide in 2015, according to research from market research and consulting company Parks Associates examining video piracy, credential sharing, and its impact on OTT revenue.

The report – The Cost of Piracy – shows 6 per cent of US broadband households use an OTT video service that is paid by a person living outside of the household. It also analyses usage and impact of live ...read more

According to Parks Associates research, there were 721 million broadband households worldwide in 2014, and that number will reach 972 million by 2019. The prevalence of high-speed connections will drive the expansion of the Internet of Things in the European connected home.

Among European broadband households, 17 per cent in Germany, 22 per cent in Spain, and 24 per cent in the UK find a smart thermostat very appealing. However, EU households overwhelmingly prefer systems ov ...read more

Digital media consumer research from Parks Associates reports 57 per cent of US broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a Q3 2014 survey of US broadband households...

From the article "‘Account sharing’ rife in US OTT."

Analysis from Parks Associates predicts connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season.

Among connected CE devices acquired in 2014, 37 per cent of smart watches, 25 per cent of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20 per cent of gaming consoles were received as gifts. Other popular CE gifts include tablets and e-book ...read more

Parks Associates has published research showing pay-TV adoption in Germany and the UK has reached 86 per cent and 78 per cent of broadband households, respectively. Spanish adoption is much lower, with 47 per cent of broadband households receiving only local broadcast channels.

From the article "Pay-TV in 78% of UK broadband homes."

A survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 per cent of households with broadband intend to acquire one or more smart home devices within the next year. According to the study, nearly half (48 per cent) of those surveyed who own a smart home device are under 35-years-old.

“It makes sense that early adopters of smart home devices tend to be younger, have a high-tec ...read more

Findings from market research and consulting company Parks Associates indicate that 37 per cent of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these à la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT.

From the article "37% of US broadband homes use transactional OT ...read more