Marketplace
Tuesday, December 06, 2022
Why is streaming video still so messy?
“Especially the leaders are transitioning from trying to build the most market share and the biggest customer base they can to more of a focus on profitability,” said Jennifer Kent, VP of research at Parks Associates.
She said niche content companies like Britbox or Crunchyroll might have an easier time turning a profit. But most of the bigger platforms are having trouble. Netflix recently claimed it’s the only large-scale streaming company making money.
Wednesday, August 10, 2022
Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly important distinction in the current economy, said Parks Associates.
From the article, "Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate" by Meghan McCarty Carino.
Tuesday, July 19, 2022
How Netflix is adapting as the streaming boom stalls
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates
From the article, "How Netflix is adapting as the streaming boom stalls." by Savannah Maher.
Friday, November 19, 2021
What's behind Netflix releasing viewing data? Flexing its muscles.
“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates.
From the article "What's behind Netflix releasing viewing data? Flexing its muscles." by Kristin Schwab.
Thursday, October 01, 2020
Disney+ wades into the streaming-with-friends space
“It really makes it feel like you’re doing it all together, laughing about it together,” Mahler said. “Sometimes we’ll all pause it together and someone will be like, ‘Oh my gosh that reminds me of something that happened,’ so we can like tell stories about it.”
It’s moments like those Disney is banking on, said Steve Nason, research director at Parks Associates. The hope is “to appeal to younger consumers that are much more likely to socially social media engage,” he said.
...read more
Tuesday, January 28, 2020
Could streaming giants start to clamp down on password sharing?
The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit.
If you know where to go on the internet, there are entities that steal whole databases of user login credentials and resell them to content pirates on the dark web, said Steve Hawley who authored the Parks Associates report.
From the article "Could streaming giants start to clamp down ...read more
Monday, January 27, 2020
Apple earnings could offer clues on streaming performance
Consumers get a year of the streaming service for free with purchase of a new Apple device.
Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates.
“At least currently, they’re kind of getting a little lost in the shuffle,” he said.
From the article "Apple earnings could offer clues on streaming performance" by Meghan McCarty Carino.
Tuesday, January 14, 2020
Password sharing denies streaming services $9 billion in fees
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies doing more to crack down?
From the article "Password sharing denies streaming services $9 billion in fees" by Nova Safo.
|