MediaPost Publications

TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.

According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.

The TargetSpot data ...read more

As consumer electronics become more complex and interconnected, people are showing a desire for some sort of professional solution to assist with getting all of their devices to work together.

“The growing ecosystem of devices in the consumers’ homes has fueled the tech support, home networking opportunity for reasons which include consumers’ desire to have their devices synched to the home network and to have devices on the home network communicate with each other,” Patrice ...read more

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the user the impression is for, determine the value of an impression by this user of one or more campaigns, and finally place the bid and record all the needed information. What this means is that each bidder request operates between three and four times faster than the blink of an eye, and a ...read more

It’s good to be Apple. According to new research from Parks Associates, consumers prefer the originator of the tablet craze over competitors by an almost two-to-one margin.

According to the research, 44% of tablet shoppers said they were planning to purchase an iPad 2, compared with 24% opting for a Kindle Fire, and 21% for a Microsoft Surface. Google’s Nexus came in last with 12%.

According to the company, 33% of broadband households in the U.S. have at least one tablet ...read more

According to a survey of 2,500 U.S. households, average spending on consumer electronics will be $1,058 this year -- up from $793 spent last year, according to Parks Associates. Among the respondents, nearly two-thirds (63%) planned to make a CE purchase this holiday season, almost double the percentage that said they planned to make them last year (37%). The hottest items: tablets and smartphones.

“It’s certainly an encouraging sign that you’ve got so many people planning t ...read more

Tablets and smartphones are the hottest consumer electronics items this year, and consumers tend to reach more often for Apple's iPad and iPhone, according to Parks Associates. Research released Thursday suggests U.S. consumers plan to spend 33% more on consumer electronic devices this holiday season, compared with last year.

The total amount is increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October and ...read more

Brands looking to develop more meaningful consumer connections are turning to branded content to increase engagement, reach new audiences, and convert immersive brand experiences into sales. A fusion of advertising and entertainment, branded content has been developed by a broad range of leading brands -- everyone from BMW to Marks & Spencer and Chipotle. Incidentally, the latter recently won the first ever branded content Grand Prix Award at the Cannes Lions Festival for its ef ...read more

More smart TV capability has been forecast for the future. But what does it really mean for TV marketers and interactive advertising?

Estimates are that around three-quarters of North American TV homes will have smart, Internet-connected TV sets and/or equipment -- around 87 million of them -- in four years, according to a report from media researcher Parks Associates. A significant number of those 87 million connected TV homes come from Blu-ray units, according to Parks.

...read more