MediaPost Publications

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

The new research supports other findings by Parks, which indicates that large percentages of consumers -- especially younger consumers -- have yet to form a strong opinion rega ...read more

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 2014, representing 12% share of the total. "Traditional TV ad dollars will quickly shift, at rates we've never seen before, to interactive and addressable formats," Parks Associates research analyst Heather Way said. Marketers allocated 41% of their media budgets to TV in 2009, compared w ...read more