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A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL up to 20%, despite the fact that the new hardware was only available for the final few months of the year. That's within spitting distance of Amazon and Google, which were tied for second place with a 22% share.

This is good timing for an AAPL living room resurgence, especially ...read more

Interestingly, a recent report by Parks Associates has revealed that 68% of smartphone users stream music on a daily basis, while 71% watch short video clips. Meanwhile, roughly 40% of smartphone users stream lengthy video clips like TV shows and movies.

Clearly, with the increasing adoption of larger screened smartphones and LTE-enabled tablets, American consumers are spending more time on mobile platforms for entertainment. 

From the article "Sprint (S) Offers Access t ...read more

At the same time, a new research report from market intelligence firm Parks Associates shows that in 2015, Samsung actually began to close the gap with Apple in terms of installed base share in the United States. Indeed, per the report, 31% of smartphone users now have Samsung devices, just 9 percentage points behind Apple at 40%.

From the article "Apple Inc. Losing Ground to Samsung in This Important Market" by Ashraf Eassa.

It's been more than two years since Google unveiled its low-cost streaming dongle, the Chromecast, in 2013. The device, which retails for just $35, has proven to be quite popular. Last year, according to Parks Associates, it helped the search giant sell the second-most dedicated streaming devices in the U.S. , with 23% market share (behind only Roku).

The Chromecast is relatively simple. It allows users to beam content from apps to their Chromecast-connected monitors and tel ...read more

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard interface composed of rectangles and a simplified remote. Android TV connects to the Google Play app store, uses Google's excellent voice search technology, and supports Xbox-style controllers, including one Google created in partnership with ASUS.

Unfortunately for the search gia ...read more

Technology giant Apple is leading the recent upsurge in the broad sector. The company is thriving on a slew of good news that promises growth, and the stock has again become an investor favorite.

Most surprisingly, Apple outpaced Dell and has become the top brand for desktops this holiday season for the first time. The company also gained the top position for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV) according ...read more

Support.com, Inc., a leading provider of cloud-based technology services and software that create new revenue streams and improve customer experience, will participate in the panel session,Extending the Customer Relationship through Tech Support, at CONNECTIONS™: The Premier Connected Home Conference at CTIA 2013™ on Wednesday, May 22 at 11:15am PT (2:15pm ET). Presenting for Support.com is James Morehead, Vice President, Product Management and Corporate Marketing.

The panel ...read more

Another cable operator, Time Warner Cable is also targeting the home security market with its attractive rate plans. According to Parks Associates, the home security market is expected to grow around 27% in the next three years. So, to pounce on this lucrative opportunity as well as to consolidate market position, most telecom and cable players will launch more innovative technologies at attractive rates.

From the article, "AT&T Extends Its Digital Life Market."