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“OTT is definitely gaining traction across Europe,” said Brett Sappington, director of research at Parks Associates. “We are seeing new OTT video services spring up, but not as many as in North America. In many parts of Europe, pay-TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer. But, as more pay options enter the market, with content unavailable anywhere else, th ...read more

Usage of authenticated video viewing, or TV Everywhere, reached 40 percent of U.S. pay-TV consumers in 2015, up from 22 percent in 2013, according to Parks Associates.

The Entertainment Habits on Connected CE Devices report shows the percentage of respondents watching authenticated video at least once a month is 23 percent, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TV Everywhere Usage Reaches 40% Among U.S. Pay-TV C ...read more

In the U.S., the proportion of TV households with 4K—which delivers four times as many pixels as HD—will reach 34 percent in 2019, according to research firm IHS. Penetration in European Union countries will hit 25 percent by then. More than half of Western European shoppers planning to buy a flat-screen TV this year are open to buying a 4K set, according to Parks Associates. The same research firm predicted that 330 million 4K TV sets will be sold globally by the end of 2019, u ...read more

NEW YORK: Up to 58 percent of broadband households in the U.S. use at least one OTT video service on a monthly basis, according to new Parks Associates findings.

The research firm also found that more than 25 percent of households use two or more services.

“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, research analyst for Parks Associates. “Netflix co ...read more

The adoption of PC-to-TV connections in Europe has exceeded that of the U.S. market, according to Parks Associates.

The New European Entertainment and Internet of Things research finds that among broadband households, 54 percent in Spain have connected a PC to the TV. In the U.K. and Germany, it's 38 percent. This compares to the 32 percent reported in the U.S.

"Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe's ...read more

New research from Parks Associates shows that usage of TV apps is on the rise, with 55 percent of U.S. smartphone owners and 61 percent of tablet owners using TV-related applications at least once a month.

The firm expects the number of global TV-app users to reach 1.29 billion by 2019.

More than 70 percent of TV-app users say they are satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 percent of U.S. smartphone owners ages 18 to ...read more

The percentage of U.S. smart TV owners using those devices to access movies and TV shows online has risen by more than 30 percent in the last six months, according to new research from Parks Associates.

 "The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40 percent in 2010 to 56 percent today," said Pietro Macchiarella, research analyst at Parks Associates. "This device, when connected, offers a toehold to a va ...read more