Digital TV Europe

“New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players,” said Parks Associates director of research, Brett Sappington.

The research claims that just 15% of pay TV households in the UK subscribe to premium movie channels, though 32% of pay TV homes subscribe to a premium s ...read more

Evolving usage habits around multiscreen viewing are shaping all aspects of the industry, including service delivery, content production, and the devices consumers use to access content,” said Brett Sappington, director of research, Parks Associates.

“Today, one-third of broadband households that own three or more connected devices state that they are likely to upgrade their broadband service in the next 12 months. These high-speed connections will enable improved experience ...read more

Some 14% of US broadband households plan to buy a streaming media player by the middle of 2016, according to Parks Associates.

The research firm claims that as of the third quarter of 2015, 31% of US broadband households owned a streaming media player, up from 27% at the beginning of the year.

From the article "Seventh of US broadband homes to buy streaming players in H1 2016" by Barbara Kraus.

Some 3% of UK broadband households cancelled a subscription to an over-the-top (OTT) video service in the past 12 months, according to Parks Associates.

From the article "Parks Associates: OTT cancellation rate 3% in the UK" by Brett Sappington.

Global annual sales of streaming media devices will increase from 30 million units in 2013 to 86 million units in 2019, according to Parks Associates.

The research firm said that last year 13% of US broadband households purchased a streaming media device, boosting adoption to nearly 30%. These included boxes and streaming sticks form companies like Roku, Apple Google and Amazon.

Parks also claimed that by the end of 2019 more than 330 million 4K Ultra HD TVs will be sold ...read more

“Europe has served as an early market for new online video services. As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay TV providers,” said Parks Associates director of research, Brett Sappington.

Separately, Parks said that the 58% of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25% of households use two or more servi ...read more

Global Ultra High Definition 4K TV sales will top 330 million by the end of 2019, according to Parks Associates.

The research firm’s Connected CE: Trends and Innovation report claims that sales of Ultra HD sets will climb from just two million units in 2013.

Among US broadband households that plan to buy a flat-panel TV in 2015, some 56% said they think 4K picture quality is an important feature, according to the research.

Among flat-panel shoppers not planning to bu ...read more

Password-sharing for over-the-top (OTT) video services like Netflix will cost the content industry US$500 million (€450 million) in 2015, according to Parks Associates.

The research firm’s ‘Cost of Piracy’ report claims that 6% of US broadband homes use an OTT video service that is paid for by a person living outside of the household.

Among people aged 18-24, 20% of OTT users were found to use an OTT video service paid by someone outside the home – the highest of any age ...read more