Digital TV Europe

Thursday, August 15, 2013

Streaming TV device sales to double by 2017

Annual sales of streaming connected TV devices, such as Roku and Apple TV boxes, are set to double by 2017 according to a new study by Parks Associates.

The research firm said that worldwide sales of these streaming media devices will reach 330 million annually by 2017, roughly double their predicted sales figures for 2013.

Last year in the US market alone, Parks said that the number of broadband households with a streaming video device had doubled since 2011, reaching 1 ...read more

Friday, July 19, 2013

TV channel apps used by 14% of smartphone, tablet users

Some 14% of smartphone and tablet users used TV channel apps from networks like MTV, Nickelodeon and USA Networks in the first quarter of the year, according to US research firm Parks Associates.

The study found increasing consumer use of apps from TV channels and shows and reported a 75% satisfaction rate among those that did use TV content apps in the quarter.

The most common consumer activities with these apps were watching video, looking up information related to pro ...read more

Monday, April 22, 2013

Most western European pay TV subs have access to multiscreen TV

Over 70% of western European pay TV subscribers can now receive multiscreen services, according to a study by research firm Parks Associates.

According to Parks Associates, 70% of western European and 25% of eastern European pay TV customers can now access TV Everywhere services. However, average revenue per customer from these services remains low, according to the research firm. As a result, operators are being pushed to test new business models such as à la carte pricing. ...read more

Wednesday, April 10, 2013

Awareness and reluctance to pay still posing problems for TV Everywhere

At a session on Multi-Network Solutions in the Real World hosted by content security provider Verimatrix, attendees were told that 86% of pay TV customers in North America have access to TV Everywhere services but only 25% of US pay TV subs are aware of such services, according to figures provided by Parks Associates.

However, 43% of consumers watched live and on-demand content on mobile phones in 2012, while by 2015, 95% of pay TV subs will have access to multiscreen servic ...read more

Wednesday, March 13, 2013

Second screen interaction on the rise

Some 36% of smartphone owners and 35% of tablet owners search for product or service information on the device while watching TV, according to new research by US-based Parks Associates.

In a new report, released ahead of the Connections connected home conference in Las Vegas next week, the market research firm said that consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive programming guides.

...read more

Thursday, September 20, 2012

TV Everywhere is both cable’s “best defence” and threat, EuroSummit attendees hear

TV Everywhere is cable’s best defence against cord-cutting but could accelerate the unravelling of the relationships that keep the industry going, according to Stuart Sikes, president of Parks Associates.

Speaking on a panel session at the CTAM Europe EuroSummit this morning, Sikes said that cable operators were not actively promoting TV Everywhere services to their subscribers. He cited the example of Swisscom, which had bundled TV everywhere with its top-tier offering. Thi ...read more

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