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Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this holiday season.

As well as highlighting which tablets will be the biggest sellers as 2012 draws to a close, the report shows that for the first time since Apple invented the market segment with the original iPad back in 2010, more US households with a broadband internet connection p ...read more

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November 2012 by market research firm Parks Associates,44% of the tablet-seeking holiday shoppers polled planned to purchase an iPad this year and 24% were eying a Kindle Fire. The study gets interesting in the No.3 and No.4 slots, however — the firm’s data shows that 21% of consumers polled ...read more

New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express th ...read more

Now back to the subject of women buying more tech products than men. According to a report from Parks Associates, more women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher "purchase intentions" than men do when it comes to some electronics.

Women are 40% more likely than men to play games on Facebook, represent the majority of Nintendo Wii players, and match men in terms of owning and playing Micr ...read more

Similarly, Verizon offers broad coverage in the San Francisco Bay area, southern coastal region stretching from Los Angeles to San Diego, and the Central Valley. But there are Bay Area holes, including the foothills of the Santa Cruz Mountains just west of Silicon Valley.

For most Americans, LTE is just mumbo-jumbo. Research firm Park Associates says 69% of U.S. smartphone users know little about LTE, an acronym for Long Term Evolution.

Nearly 47% of 3,000 people surveye ...read more

As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners "very satisfied" with their handset versus 61% of Android phone owners.

The firm's Untapped Consumer Opportunities for Mobile Services reveals 34% of U.S. smartphone shoppers from households with an annual income of $50,000-$75,000, surveyed in July 2012, plan to purchase an iPhone. The same percentage plan t ...read more

Global subscription to the fourth-generation long-term evolution (LTE) network is likely to surge more than five-fold to reach some 50 million this year from last year's 9 million, a report showed Monday.

The increase is likely to be fueled by gains in the Asia-Pacific region, with subscriptions in the region expected to claim 53 percent of this year's total figure, according to the report by U.S.-based marketing research firm Parks Associates.

"Fifteen carriers in the A ...read more

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months.

"The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, Parks Associates. "This device, when connected, offers a toehold to a variety of players, including broadc ...read more