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"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale, said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. The success of the mobile payment industry not only hinges on consumer and merchants' willingness to adopt but also requires seamless integration of technology with viable business models"

From the article, "Mobile Payment: Techn ...read more

Economic, technological, and competitive forces have impacted the television services market like never before, said Brett Sappington, director, research, Parks Associates. While developed markets in North America and Western Europe are pushing advanced TV services to stave off competition and loss of subscribers, emerging markets in Latin America, Eastern Europe, and Asia are seeing high levels of pay-TV growth. Several trends are becoming evident across markets. New opportunit ...read more

International research firm Parks Associates today announced Best Buy, Motorola Mobility, San Diego Gas and Electric, and Verizon as keynotes at Smart Energy Summit: Engaging the Consumer. The presentations focus on new business strategies, partnerships, early successes, and new technologies enabling the deployment of smart energy solutions for consumers.

"Over 80% of U.S. consumers don’t know the price they are paying for electricity, even though 62% strongly believe that s ...read more

Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.

"Women are frequently the product buyers - and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and upl ...read more

“Smart TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, vice president and principal analyst at Parks Associates. “The Roku Streaming Stick is a game changer for the Smart TV market. It takes the leading streaming platform and integrates into the TV in a way that no one has been able to do before.”

From the article, "Roku Slims Down With New Internet-Streami ...read more

International research firm Parks Associates will highlight its latest consumer and industry research in these key markets at CONNECTIONS™ Summit at 2012 International CES in Las Vegas on January 10.

Parks Associates forecasts more than 920 million connected devices, including smartphones and tablets, will be sold worldwide in 2012, and revenues from operator-provided cloud-based value-added services will exceed $8.5 billion by 2015. CONNECTIONS™ Summit sessions address the ...read more

According to market research firm Parks Associates, U.S. revenues from digital health technology solutions are expected to grow by more than 27 percent between 2010 and 2015 to $5.7 billion, driven primarily by growth in mobile.

From the article, "Ignite Health Acquires Syndicated Methods"

"Parks Associates believes that mobile technology and wireless connectivity will greatly enhance the appeal of personal health applications and solutions to end users," said Harry Wang, Director of Health and Mobile Product Research. He added that a growing interest from care providers, insurers, and technology developers is driving the industry's expansion. We now need clearly-defined health policies, transparent regulations, and well-aligned the business partnerships to bring ...read more