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Thursday, July 07, 2011

SMB Technical Support Services to Approach $30 Billion by 2015

Revenues for U.S. consumer and SMB (small and medium business) technology support services will grow nearly threefold in the next five years, with U.S. households accounting for over 40% of the $30 billion market, Parks Associates reports.

"The market opportunity for consumer- and SMB-oriented technical support services is significant because it is currently underutilized," said Kurt Scherf, VP, principal analyst, Parks Associates. "One-third of consumers and 44% of SMBs exp ...read more

Tuesday, June 28, 2011

A Little Brother for iPhone 5: Why Apple Might Do It

"It makes sense from the perspective of the iPhone trying to grab more market share in developing countries," says Harry Wang, a mobile analyst with Parks Associates. "So the price point becomes the focal point of differentiation."

From the article, "A Little Brother for iPhone 5: Why Apple Might Do It" by Peter Pachal, PC Magazine

Thursday, June 23, 2011

Popularity of Tablets Changing CE Purchase Patterns

Parks Associates' Media Tablets: Analysis and Forecasts shows the products at greatest risk of losing sales are other mobile Internet devices, including netbooks, notebooks, and e-readers. Tablets will also have significant impact on content publishing, including newspapers.

“One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households (approximately 10.5 million), slightly below current netbook and e-reader adoption rates,” said Jenn ...read more

Tuesday, June 21, 2011

Digital Technologies Create New Consumer Lifestyle Experiences

Parks Associatesannounced two keynote speakers, representing Verizon Telecom and Starz, for the CONNECTIONS™ Conference, being held next week at the Santa Clara Convention Center. The international research firm will host the Digital Living Conference and Showcase, featuring new consumer research on cloud media and connected CE and an agenda with over 100 executives on June 28-30.

"Consumer demand for new connected experiences is so strong many are taking a DIY approach, wit ...read more

Thursday, June 16, 2011

AT&T Mobility President will discuss Influence of Wireless at CONNECTIONS

Parks Associates announced Glenn Lurie, President of Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets, will deliver the afternoon keynote "New Connections for a Digital Life" at CONNECTIONS™ on Thursday, June 29.

Parks Associates will host CONNECTIONS™: The Digital Living Conference and Showcase on June 28-30 at the Santa Clara Convention Center. Mr. Lurie will present on June 29 at 4:20 p.m., discussing initiatives to bring wireless to a host of ...read more

Tuesday, June 14, 2011

100+ Industry Executives Speaking on New Business Strategies for Cloud Media at CONNECTIONS

Parks Associates announced the speakers for CONNECTIONS™: The Digital Living Conference & Showcase, including executives from content and service providers and companies in entertainment, mobile communications, home management, and consumer electronics. Parks Associates will host CONNECTIONS™ June 28-30 at the Santa Clara Convention Center.

"Cloud media, including big announcements like iCloud, is creating a new type of connected consumer and a shift away from physical media ...read more

Tuesday, June 14, 2011

Smartphone: King of Convergence

This report updates Parks Associates' smartphone research using the latest market data and consumer survey results. Topics covered include smartphone sales and market shares, feature trends, new mobile applications and services, and smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of smartphone unit sales and smartphone users.

"Smartphone penetration jumped another 9% in the U.S. from 3Q09 to 3Q10, and Google's Andr ...read more

Thursday, June 09, 2011

Smart TV, Digital Content, and Value-added Services addressed at CONNECTIONS

Parks Associates announced the main sessions for CONNECTIONS™: The Digital Living Conference and Showcase, including key sessions focused on connected TVs, digital media, and the cloud. Our main sessions tackle the biggest issues facing the digital living markets, including the move to the cloud and the impact of connected and mobile CE.

In the U.S., operators are subsidizing multiscreen services as a way to retain existing subscribers, despite evidence that up to 30% of U.S ...read more

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