HIT Consultant

Consumers are gaining increasingly active roles in their healthcare services. Spending is shifting from employers to employees, and personal technologies give consumers the ability to make informed decisions about their healthcare. Nearly 60% of U.S. broadband households own some kind of personal health and wellness device, such as a digital weight scale or glucometer, and new designs and form factors, such as smart watches, have generated considerable consumer interest. This in ...read more

Market research firm Parks Associates has announced a new digital health research revealing four digital health consumer segments based on their attitudes toward their health and healthcare solutions: Healthy and Engaged, Challenged but Mindful, Unhealthy and In Denial, and Young and Indifferent. The research found that among all U.S. broadband households, 26% are Healthy and Engaged, 25% are Challenged but Mindful, 28% are Unhealthy and In Denial, and 21% are Young and Indiffer ...read more

Only 4% of U.S. broadband households plan to purchase a smart watch in 2014, up only 2% from 2013, according to recent research including a Q1 2014 survey of 10,000 broadband households by Parks Associates. The key findings from the research show that Samsung is currently leading the smart watch market.

“This new market is still wide open. Samsung has established an early lead, but it will face much stronger competition when Apple and Google products hit the market,” Kent sa ...read more