"digital content" articles

Recent announcements and research findings confirm that automated, or programmatic, media buying and selling will soon be the standard way ad dollars are exchanged. Buyers are quickly realizing the benefits such cost efficiencies, reduced ad waste, scalable reach, transparen cy, and control, and are quickly changing the way they process their ad spend-moving away from traditional ad management platforms to automated, real-time markets. The ability to cherry pick the placement of...

As a research analyst with a focus on all things advertising , a recent article written for The World Post by WPP’s CEO Sir Martin Sorrell struck a chord. Anyone entrenched in the ad world knows that one of the major implications (both positive and negative) for emerging media markets is the implicit and explicit use of consumer data. Sorrell suggests, among other issues, that the ad industry reconsider the use of “opt-out” strategies and instead employ a more transparent, and...

Content discovery, whether for linear TV, VOD or other OTT content, is a very hot button topic among operators looking to maximize the incremental revenue they can earn from broad subscriber adoption of the products. But the problem, as anyone who regularly scrolls through the less-than enthralling gridlocked EPGs many operators still use, is that, well, it’s a hassle. One-line descriptions, a hackneyed paragraph of information and a couple of cast members and, if you’re lucky, a brief...

Over 40% of U.S. consumers with a media tablet use the device to check listings while watching TV, according to Parks Associates research. Changing consumer habits are forcing the entertainment industry to shift to digital distribution for movies, music, books, and games. Join Parks Associates for the webcast, Emerging Distribution Models for Online Entertainment , on Thursday, July 26 at 1 PM Central as research analyst Pietro Macchiarella presents new research showing how consumers...

By Jim O'Neill, Research Analyst, Parks Associates Making content discovery easy for the consumer was a cinch when there were just a handful of channels from which to choose. But as channel counts rose to dozens, then hundreds, and now thousands with the increasing flow of professionally generated content online, it’s become anything but. That massive fragmentation has made it challenging for broadcasters to deliver the targeted audience advertisers increasingly are demanding....

Written by Patrice Samuels, Research Analyst A growing number of online video services are investing to produce and offer original and exclusive content - a trend which emerged out of the increasingly complex and costly process of securing content licenses. As video service providers attempt to increase content accessibility on various devices and to expand services into various markets, licensing popular content has become an even greater challenge.  Netflix ventured into...

Written by Brett L. Sappington, Director of Research Have you ever had one of those moments where you stop yourself and say, "Self, that...is... really ...cool?" Often, this experience ends with my wife removing my access to credit cards, the Internet, and 1-800 numbers in the name of fiscal responsibility (darn this recession). While The Cable Show  showcases a variety of interesting technologies, a few stood out during the past few days: Downloading...

55% of U.S. users of Apple iPhone 4S are “very satisfied” with the Siri voice-command feature, according to new consumer research from the international research firm Parks Associates. The survey, featured in Apple iPhone Siri Users, finds an additional 21% are “satisfied” which totals over three quarters or 76% satisfied, leaving a small number of dissatisfied users. Thirty-seven percent of iPhone 4S owners also want to have a similar voice-command interface for their TV set,...