"smartphones" articles

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019.  Households classified as account sharers spend most of their time watching SVOD services, but also use transactional services and watch free content more than those who do not share. These people appear to be more price sensitive, defaulting to free and shared SVOD services for most of their...

There is a considerable market opportunity for residential security service providers to build on their core offering, chiefly by cultivating peace of mind value propositions for security-adjacent use cases. Certainly, macro events like the recent pandemic have impacted consumers' purchase behavior around residential security capabilities. Parks Associates asserts that the overall market growth tailwinds for residential security are strong due to mounting nationwide concerns about crime...

For decades Parks Associates has tracked adoption of home systems and security systems. Recently we changed the way we asked about security solutions given the major entrance of DIY solutions changing the market dynamics. Ultimately, the market is expanding. Our view we believe reflects a more accurate portrayal of the market, especially in looking at the growth of the market. Parks Associates' most recent update of its Residential Security Tracker assesses the residential security...

A major change in live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. Content creators, providers, and networks are not just looking for viewers, but dedicated fans who engage with their intellectual property on a variety of platforms. This engagement increases the need for viewers to watch live and participate in a community around their favorite pieces of content. Social Media/Apps Brands now can...

Accessing and experiencing digital media have become more complicated over the past few years, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an...

Among self-help support options, consumers are slightly less likely to use self-help applications on their devices than other support resources. This is likely driven by lower availability of the self-help applications compared to other self-help resources. The percentage of consumers who report using self-help applications has remained the same over the past four years, suggesting that availability and/or interest in using these tools has not changed much over the years. Among...

Residential broadband growth is set to slow by over 50% over the next few years, with much of the new subscriber growth going to new provider types such as MNO fixed wireless providers. The residential internet space will be more competitive, as fiber rollouts and 5G network buildouts pressure the market from the high and the low ends. ISPs increasingly need to differentiate based on the reliability of their networks, the usability of their apps and websites, and the additional services...

Google’s annual I/O event, which took place from May 11-12, revealed a handful of new releases and updates to its range of hardware and software. Google also shared that a few previously discontinued and canceled products would be revived, including Android tablets and watches, the latter of which will feature a partnership with Samsung. Android 13 was also debuted and is slated for release in August alongside the new Pixel 7 and 7 Pro. Key points of emphasis for Android 13 include...