"online video" articles
Parks Associates will be presenting consumer research and analysis on international trends in online video services in an upcoming webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place March 27 at 1 p.m. CT (11 a.m. PT).
Parks Associates research finds that although more than 50% of U.S. broadband households now use paid OTT video services, millenials are more likely than other age groups to use these services on a regular basis. In fact,...
A user interface is the main way a provider can communicate with a user. For video services, this means helping a user to discover the video content they are interested in.
In a recent Parks Associates digital media report , the research firm found that nearly 60% of OTT service customers use personalized video recommendations when searching for video content online. Following closely behind in frequency is searching for TV listings on the Internet or through a smartphone/tablet...
Parks Associates will be presenting new insights into the OTT video market in an upcoming complimentary webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place on Thursday, March 27, at 11 a.m. (PST).
While OTT video services are considered disruptors to the TV industry, they are now more increasingly disrupting the traditional video market. Parks Associates research shows that U.S. broadband households are more frequently turning to...
In conjunction with this year's Mobile World Congress in Barcelona, Parks Associates released new mobile industry research detailing the dynamic mobile data market from the perspective of the mobile operator. The research report, Optimization & Monetization Mobile Data Traffic , reveals that mobile network operator revenues are declining due to increased competition.
"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have...
NAB announced last week that Roy Sekoff, the founding editor of the Huffington Post and president of HuffPost Live, will be the keynote speaker at the Disruptive Media Conference, part of the 2014 NAB Show . Parks Associates is a key partner for the conference, sponsoring programming and sessions relating to disruptors in the mobile and broadband space.
Along with Digital Media Wire and the Mobile World Congress , Parks Associates will be presenting headline speakers whose...
Perhaps that headline is a bit dramatic, and I should tone it down. Let's put it another way: will the massive audiences for live online video prevent network service providers from providing high-quality experiences to their viewers without creating overwhelming traffic congestion?
To paint an even more stark picture, will online viewing of Super Bowl XVIII (Sunday, February 2), the Winter Olympics (beginning February 6), and the 2014 FIFA World Cup (kicking off on June 12) make...
The sale of Hulu by its owners has been called off.
Bids for Hulu have been coming in for more than six months, but its owners have recently announced they intend to retain their ownership of the company. Owners have instead made the decision to invest $750 million for additional content and company growth.
The vision for Hulu they hope to accomplish centers on bulking up the subscription video-on-demand portion of the site in order to become a more credible rival for...
By Brett L. Sappington, Director of Research
A growing trend in online video, driven by YouTube and other online video sites, is a move towards channelization of Internet video. One of the most difficult aspects of using online video is discovery and scheduling. With online video, consumers have to search for interesting content whereas broadcast or cable TV gives us a tidy little (or not so little) schedule of programs, making it more predictable. Consumers really like easy and...
