"connected CE" articles

Today, Parks Associates released industry reports that address the emerging opportunities, partnerships, and strategic recommendations for the connected CE industry. The report Under Attack: Assessing New Threats to Pay TV notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service. "The...

New digital health research from Parks Associates announced this week reveals that 5% of U.S. broadband households report using a smart watch with health and fitness tracking functions, and just 8% of U.S. households use a digital pedometer or fitness/activity tracker. Though adoption for smart watches is increasing, the low numbers should tell companies that education and differentiation are key. Commenting on the new data, Parks Associates mobile analyst Tejas Mehta said,...

Internet of Things research from Parks Associates predicts rapid growth in the smart home in 2015, as 37% of U.S. broadband households intend to buy one or more smart devices this year. This growing adoption of smart devices will raise the importance of interoperability and speed in innovation as consumers will expect all devices to work together and offer the latest benefits. In 2014, nearly two-thirds of devices purchased were part of a home controls or security system. Parks...

Cited in a recent article for the Wall Street Journal , Parks Associates research revealed that Google's Chromecast overtook Apple TV in number of shares in the streaming media market this year.  The Parks Associates study , which comprised a survey of 10,000 U.S. broadband homes, showed that Roku remains the top choice among consumers for a streaming media device, with 29% of sales to-date this year. However, Google's Chromecast, which launched on the market in mid-2013,...

According to new research from Parks Associates  released today, 10% of U.S. broadband households have purchased at least one streaming media device this year. Top competitors Roku, Google, and Apple represent the three largest market shareholders, each with less than a third. Though Roku's shares have been slipping thanks to increasing competition and new entrances to the market ( Amazon recently announced its own streaming media stick, the Fire TV Stick), the company still...

In a recent article for Inc. , contributor Travis Wright revealed that, this year, women are in charge of the economy. Calling it the "sheconomy," he outlines the differences in purchasing habits between men and women, looking specifically at Black Friday and the holiday shopping season.  His claims comes from several research reports, including Parks Associates' holiday intentions Market Focus released this week. Key data points from Wright's article include:...

Last week, Amazon revealed its addition to the growing streaming media market: the Fire TV Stick. The announcement represents the company's continuing efforts to compete against other giants like Google and Apple for dominance in the TV market.  However, in a recent article for CNBC , tech reporter Ari Levy pointed out that Roku, despite being more expensive than other streaming stick options, remains the king among consumers. He cited Parks Associates' July report that...

Parks Associates today released new European research that shows broadband households in Spain are more likely to opt out of pay-TV services and fees in favor of local broadcast channels. The firm's research study found nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services. Glenn Hower , research analyst at Parks Associates,...