"pay TV" articles
Let it not be said that HBO restricts drama to its original series. Today’s announcement that HBO will launch an online video streaming service next year has added a new twist to the pay TV versus OTT plotline. While Mr. Plepler’s statement leaves us with as many questions as it provides answers, here are three things that we can take away from this news.
This move shouldn’t be a surprise. Few that follow the industry closely will be surprised by HBO’s announcement....
Brett Sappington , Director of Research at Parks Associates, will be speaking at TV Xperience World 2014 on October 15. He will be presenting new research on 4K technology, Ultra HD, and pay-TV during the session " Understanding the Importance of 4K " from 4:25 - 4:45pm.
Parks Associates research finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator,...
At one time, launching a new TV Everywhere service was a step that set pay-TV providers apart from the rest of the pack. Leading operators added the systems and content rights to allow delivery of TV programming to their customers on various connected screens. Those that held back, either due to cost considerations or strategy decisions, were left wondering how they would compete in a new world of video consumption. Over time, many jumped into the multiscreen fray, correctly discovering...
New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video. Parks Associates analysts find that 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer.
The research also shows:
U.S. broadband households watched roughly 3 hours of online video per week on both a PC and TV, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013....
As the 4K television market continues to grow, and pricing becomes more consumer-friendly, many wonder if now is the time to buy. In a recent article for the Wall Street Journal , Parks Associates director of research, Brett Sappington says that while 4K is indeed growing, it’s better to wait to buy. In fact, Parks Associates research forecasts that 4K TVs will reach 80% adoption over the next 10-12 years.
To enjoy the true benefits of 4K, three things need to...
Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%, according to new research that Parks Associates is announcing today.
The VP of U-verse is giving the opening keynote at the CONNECTIONS Connected Home Conference in San Francisco next month. GW Shaw will present "Differentiating TV with Apps in a Competitive, Multi-screen Market" ...
In a new digital media research report , Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing , was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court.
Forty percent of Millenials consider online video to be their most important source for...
In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use.
"In general," Sappington writes, "the optimal method of video discovery depends on several key factors: the type of video service, the viewer, and the viewing environment."...
