"pay TV" articles
Parks Associates is hosting a Advances in Television Advertising on Thursday, March 25th at 1 PM Central.
Major pay TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond. Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. Even so, cable TV operators continue to ramp up their investment in advanced...
There's interesting news today about more pay-TV provider approaches to convergence solutions.
* Qwest has apparently made an investment in ZillionTV. ZillionTV is aiming to deliver 15,000 movies, TV shows and other video selections by the time it launches, and has distribution agreements with several studios including Walt Disney Co., 20th Century Fox Television, NBC Universal, Sony and Warner Bros.
* Cablevision is launching a PC-to-TV solution that will allow consumers to...
We're really seeing some interesting activity in Central and Eastern Europe as it relates to online video. Onenet.pl has chosen ExtendMedia to power its online video service.
Debuting today, OnetVOD is a public, online service offering free, ad supported and pay-to-view movies, TV series and programs to all Polish internet users. With a broad array of content and several payment choices for consumers, OnetVOD provides film and television entertainment directly to the consumer taking...
I firmly believe once household-level addressability is available on a meaningful scale, advertisers and media agencies will quickly shift traditional broadcast and cable TV media budgets to the advanced advertising solution. This opinion comes from both a research and practical perspective (based on my current work and previous experience as a media planner/buyer).
And, yes, I remain bullish in spite of the technical and planning/buying challenges…but that’s a whole other...
Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to Advertising Outlook: Shifting Dollars.
This new report from international research firm Parks Associates features a survey of U.S. advertising and media executives and found this group optimistic about 2010 ad spending as well as the long-term...
The press release that we issued a couple of weeks ago on potential of cord-cutting has generated some good feedback. Most recently, Jim Louderback, the CEO of Revision3 , wrote a column on the GigaOm site that offered some critique of the analysis that we presented from our recently-completed All Eyes on Video study. Jim's column covered topics such as the margin of error of our surveys and raised questions about whether we were able to include the viewpoint of consumers age 18-24 who,...
This was interesting news, particularly since we completed a Webcast today where we talked about the very dymanic market for supplying Web capabilities to the consumer electronics market. Today, Nagravision announced that it was partnering with Samsung Electronics America to provide TV applications an interactivity to Web-connected Samsung products such as connected TVs and Blu-ray players.
It's interesting that a company like Nagravision - which has a strong foundation in providing...
There was an interesting article cited in the Minneapolis Star Tribune indicating a move by console manufacturers to expand their consoles beyond the video download boxes they have already become to host more original programming. Some examples cited in the article:
* Microsoft is testing a remake of the TV game show "1 vs. 100," where players on the Xbox LIVE network compete and are represented by 3D avatars.
* Sony is pushing two videogame-themed shows "Qore"...
