"pay TV" articles

It stands to reason that video and audio analytics tech on other devices will eventually come to the smart home as engineering advancements make it feasible on a smaller and cheaper platform. Consumers may encounter this technology at work or in public and come to expect similar features and capabilities. There are also advancements in audio and video data that will act as competition or supplement these audio and video in gathering data for analysis. Rise of...

The smart TV is now the most important video consumption device in US households for a variety of reasons . Not only is it consumers’ most-adopted video device and their most favored as the primary device for watching video, it is also the device best able to collect data on consumers’ combined entertainment consumption behavior and serve them targeted advertising. The companies controlling the smart TV platforms in use today are thus in control of the most significant point...

Generally, consumers choose a pay-TV service that provides the most complete choices for their desired content, and this becomes their core TV service. Historically, traditional pay-TV services filled this role and were often the only choice consumers had. The relatively recent explosion of online video services offering consumers additional content, usually at a lower price point and without contracts, has created serious competition. Online pay-TV services enable...

Programmatic television advertising is growing more prevalent in the advertising industry. Using algorithms and computers, programmatic advertising is the practice of acquiring digital advertisements repeatedly. Programmatic advertising allows an organization to distribute its advertisements across a wide range of channels at its discretion. Additionally, it addresses the necessity for increased ad reach due to shifts in use habits among audiences. These advertisements are referred to...

In 2021, 80-82% of all US internet households subscribe to at least one streaming service and nearly half of all broadband households (49%) subscribe to four or more OTT streaming services, an increase of 18% in one year. Currently, only 57% subscribe to a traditional pay-TV service like AT&T or Comcast. This is a dramatic drop from almost ten years ago in 2012 when 87% of households subscribed to traditional pay-TV services. These enormous shifts in the video...

Comcast and Charter Communications announced a 50:50 joint venture between the two cable giants to develop a streaming platform that will be available nationwide. Both companies’ broadband and cable video businesses are excluded from the partnership. Comcast will contribute streaming service Xumo, which Comcast owns, in addition to licensing its aggregated streaming platform Flex and contributing its retail business for its XClass TVs. Charter will contribute $900 million, which will be...

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...

Over the last few years, US consumers have shifted their viewing preferences away from traditional providers such as cable and satellite TV toward online sources. According to Parks Associates most recent research: 57% subscribe to a traditional pay-TV service 72% own at least one streaming video product connected to the internet. 29% subscribe directly via an OTT provider’s website, dropping from 41% in a year. 57% subscribe to three or more OTT...