"personalization" articles

At the NATPE conference, ABC.com shared new research data (conducted in partnership with Nielsen Media Research) that shows online TV viewers would tolerate double the current online ad placements. The research also revealed that increasing the number of brands as well as the commercials in an online TV program is not only effective but increases ad recall. The first thing that comes to mind is…Really? I’m a big proponent of understanding what ad types and placements are most...

Technology leader in open content protection software, SecureMedia , will be providing the digital content protection for Sezmi's redefined TV stands out from the traditional television offerings with a highly personalized, intuitive user experience at an affordable cost. With a line-up of content from broadcast networks, cable networks, internet video, and on-demand movies and TV shows, Sezmi is the first to directly combine a broadband experience with traditional broadcast and...

As 2008 ended in a bang (I’m talking flames not fireworks), industry analysts scrambled to revise their advertising forecasts for 2009 and beyond. The current economic recession has caused increased uncertainty in the minds of advertising industry executives (as well as anyone who eats, breathes, and sleeps in the U.S.). I’ve read countless articles related to the advancement of new digital advertising technologies specifically targeting TV, online, and mobile. And while the opinions...

We told you back in July that more people are enjoying listening to their music collections at their TVs. Looks like Sony is taking this to the next level, as they have integrated Slacker content with their BRAVIA Internet Video Link TVs. Slacker offers CD-quality music across many different genres, allowing users to personalize their listening experience.

Intel Health has moved from scientific research to product development in its quest for new personal care models empowered by the digital technology. Its Health Guide PHS6000 home health gateway passed the muster of FDA’s 510(k) review recently, and according to the company, will be ready for market launch in late 2008 or early 2009. I first saw it at this year’s American Telemedicine Association Annual Show. The device appears to have all the major features to enable the remote home...