"smartphones" articles
Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago.
This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...
Thanks to new marketing initiatives by T-Mobile, competition in the wireless service industry is heating up, poising 2014 to be a year of the consumer "loyalty story."
In the past, mobile users have had limited choices in terms of service providers and contract details, making the wireless market a generally stable environment. But this is no longer true—with a plethora of phones, new contract perks, and a slew of services, consumers are inundated with appealing offers from...
The battle between T-Mobile and its competitors is getting intense. T-Mobile’s challenges, including its latest “Uncarrier 4.0” initiative and its CEO’s guerilla PR tactics at an AT&T conference, both at CES, have reasons for its competitors to concern. The assaults that T-Mobile has launched since mid-2013 appear working—T-Mobile reported 4.4 million net subscriber gains for the year 2013, the largest among its peers.
Its competitors’ responses have been swift, too....
Watches, bracelets, gloves and hats, are currently being updated with Bluetooth wireless technology which allows them to collect data and send it back to a smartphone or tablet application. Bluetooth Smart is fast becoming the connectivity solution or wearable technology by appealing to consumers with both wearable sports and fitness trackers.
Bluetooth Smart, an intelligent and power-friendly version of Bluetooth wireless technology, is making wearables accessible for the mass...
The Smart Power Strip allows its users to control their plugged-in home appliances through a smartphone app for iOS and Android. Besides turning the appliance on and off directly, the app can also function as timer and will turn an appliance on and off at a certain time, it can also send notifications appliances have been on for too long, and monitor the specific energy consumption of different electronics.
The current Smart Power Strip prototype has three U.S. power sockets, but...
A new survey found one-quarter of pay-TV subscribers have tried to watch online video that requires them to "authenticate" their status as a pay-TV subscriber. Authenticated video is one way of providing subscribers access to content via computers, tablets, and smartphones.
The upside (from the pay-TV provider's point of view) is that the technological burden of delivering access is shifted onto content provider. The downside is that it makes for a pretty lousy user...
Two major events occurred in September 2013 affecting the mobile payments ecosystem-Google's expansion of its Wallet app to non-NFC smartphone users and Apple's reveal of the iPhones 5S and 5C.
Both of these events appeared to move the vision of a mobile payments future based on NFC (near field communication) further from reality. However, when examined more closely, these moves align with each company's near-term strategies, while NFC still has several key advantages that will keep...
Parks Associates has relesased a new market focus, Support Services for Mobile Devices . This research analyzes the market for technical support services for smartphones and tablets. It begins by exploring and number and types of problems consumers experience and how they resolve these problems. Next it analyzes subscription support services including current and previous adopters as well as the demand for such services. Finally, it gauges the use of support apps and their role in...
