Roku has been at the forefront of the video-streaming movement. Founded in 2002, the maker of a popular line of streaming-media players and adapters and a software platform that powers an expanding variety of smart TVs hardly qualifies as a startup anymore.

Amid fierce competition from Apple, Google and Amazon, Roku has managed to ship more than 10 million devices in the U.S. alone while pulling down more than $250 million in revenue last year. Through the third quarter of 2014, Roku represented 29% of sales in the OTT device market, followed by Google Chromecast (20%), Apple TV (17%) and the Amazon Fire TV box (10%), according to Parks Associates.

From the article "‘All TV Is Going to Be Streamed’" by Jeff Baumgartner.

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