Earlier this week, Parks Associates announced new research showing consumer interest in connected home controls and security devices is strong, with 56% of U.S. broadband households willing to buy door/window sensors, 53% for door locks, 49% for outdoor cameras and 44% for lighting controls.

Capitalizing on this trend, many rural telcos already install and maintain home security systems that can be upgraded into full-fledged home automation products.

However, despite substantial consumer demand, economic factors continue to impact the health of the market. Parks Associates notes that the sluggish economy has contributed to declining adoption of home-system services, with only 15% of U.S. households willing to adopt a subscription package with a monthly fee.

“There is a generational difference in adoption of home services, with Parks Associates research showing younger adults are more likely to have home controls, while older adults are more likely to have home security,” said Stuart Sikes, President, Parks Associates. “The appeal of home control features, especially among young consumers, stems from connectivity in the equipment and highlights the potential of using IP-enabled features to re-cast and sell energy systems to the next generation.”

From the article, "40-55% of U.S. Broadband Households Interested in Home Automation and Security" by Jesse Ward.

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