While other tech companies are attempting similar assaults, the $99 Apple TV set-top box coming out later this month is the most high-profile effort yet to topple the traditional cable, satellite and telecom TV service providers.

"The $99 price point definitely puts Apple TV into the mass-market category, based purely on price," said Kurt Scherf, principal analyst with Dallas-based Parks Associates.

"The only question will be whether 99 [cents] will be too much for consumers to consider paying, given all of the other options available to already catch up on TV shows – Hulu, Fancast, video-on-demand," Scherf said.

From the article, "Apple TV blasts big volley at cable, satellite, telecom providers" by Victor Godinez

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