Backing up data is an absolute necessity that many people put off until after it's too late. According to a 2011 study by Parks Associates (News - Alert) less than one-quarter of the households in the survey have a weekly backup plan for their systems and only 4% are diligent enough to manually perform a backup on a daily basis.1

"The idea of providing a backup of photos and videos from Facebook is an interesting one, which I believe may help people come to realize the importance of maintaining multiple copies of any digital asset regardless of where it is stored," said Brett Sappington, director of research for Parks Associates. "Social media has become a massive repository for personal digital content, and most consumers have not likely considered the possibility of losing access to those shared memories."

1 The survey, "Consumers and Cloud Media," fielded between August 15 and August 25, 2011. Parks Associates surveyed 2,000 broadband Internet heads-of-household in the U.S. All respondents were 18 or over and had an equal or greater share in household decisions. "Consumers and Cloud Media" analyzes the market for cloud media services, digital lockers and trends in Internet video and social networking. The survey results were first published in September of 2011.

From the article, " Seagate Reinvents Backup for Your Digital Life."

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