The study expands into many niches: ad awareness, privacy, ad toleration and more.

TargetSpot CEO Eyal Goldwerger stated, “More than half of Internet radio listeners are shopping or researching future purchases while listening, and 60% are social networking. Therefore, the effects of properly messaging to this engaged and influential audience are profound.”

The study (PDF) was conducted by Parks Associates.

From the article, "Study Looks at Attitudes Toward Digital Ads."

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