Amazon's approach of making the pilot episodes free and encouraging consumer feedback and interaction "should play well with audiences," Brett Sappington, director of research for Parks Associates, told the E-Commerce Times.

"The free access will encourage thousands to watch, providing exposure for the content and for Amazon's service," he said.

The kid-oriented content is particularly interesting, Sappington remarked.

"Children's content, if it catches on, has a very long shelf life and replay value," he explained. "Young families are big users of online video services. Amazon's kids programming should find a willing audience."

In general, the company is in "a very unique position in the industry," Sappington added. "Amazon's retail channel, CE devices, advertising network and CDN give the company reach, impact and opportunities that other online video service providers cannot match."

For directors and actors, meanwhile, "freedom in creativity is one of the big benefits in working with Amazon," he suggested. "While Hollywood seeks creativity, creative freedom is sometimes trumped by other considerations

From the article, "10 New Pilots Sweeten Amazon's Prime Proposition" by Katherine Noyes.

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