Parks Associates recently forecast that by the end of 2013, connected TVs will be present in 32 per cent of all Western European homes. By 2016 this is expected to have risen to 54 per cent – and when you consider how “new” this technology is, such adoption rates really should make industries such as advertising stand up and take notice.

When you look at the capabilities of these platforms it’s easy to understand why – connected TVs provide the opportunity for users to engage with content in ways previously unheard of on these screens. Users can download apps such as BBC iPlayer and ITV Player, get recommendations for the discovery of new TV shows and search for existing shows and connect to other viewers online.

From the article, "10 Reasons why advertisers shouldn’t underestimate connected TV audiences" by Jeff Siegel.

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