The new pro Macs have been a long time coming and will likely scoop up many sales within Apple's pro markets. This is confirmed in the latest Parks Associates surveey which shows these, conjunction with the other recently upgraded Macs, are now the most popular desktop brands, supplanting Dell on Christmas wish lists.

"Apple topped the list of intended brands for desktop purchases for the first time this year," said Parks Associates' Director of Consumer Analytics John Barrett. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."

Apple is also in the top spot for intended tablet and TV streaming purchases, Parks Associates said.

From the article, "2013: Apple's one more thing: Mac Pro, China Mobile" by Jonny Evans.

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