Parks Associates, ahead of its upcoming digital health webcast, announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.

The research, including a 1Q 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the manufacturer, 18% from Amazon, and 17% from Best Buy. Nearly one-half of consumers who acquired a smart watch in 2013 received it as a gift.

"Extending health and fitness tracking functions to wearables is not new, but many large consumer brands want to leverage their consumer influence and developer support to get into a more lucrative business--consumers' health and behavioral data, which are critical to healthcare providers' consumer engagement efforts," said Harry Wang, director of Health and Mobile Product Research at Parks Associates. "Apple and Samsung have entered this market with the HealthKit and SAMI platforms, respectively, and we expect to see a major announcement about Google Fit at the I/O conference this week."

From the article "4% of U.S. Broadband Homes to Purchase a Smart Watch."

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