Among frequent smart TV users, nearly 30% download video rentals, while 40% of users who favour the Google Chromecast rent video downloads each month, according to consumer research from Parks Associates.

The research asserts that 37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, approximately two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. By contrast, expenditure on downloads among Netflix subscribers is decreasing.

From the article "40% of Google Chromecast users rent video downloads" by Thomas Campbell.

Next: Parks Associates forecasts 4K future
Previous: Smart TV ownership in Spain and Germany higher than UK

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.