Over 40% of US broadband homes receive personalised video recommendations from one source or more on a weekly basis, according to Parks Associates’ new white paper “The New Reality: Tomorrow’s Multiscreen, Multirights World,” available now for complimentary download and commissioned by ACCESS.

The paper examines the new direction for multiscreen services and the overall role of the operator. The research examines the impact that the proliferation of new devices and multiscreen features has had on the evolution of the TV landscape and highlights how a strategic, planned design approach will allow operators to retain audience loyalty and generate new revenues.

From the article "40% of US broadband homes use personalised recommendations" by Thomas Campbell.

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