New research from US analysts Parks Associates predicts that more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018.

According to Parks Associates, Pay-TV providers will deploy 4K service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features.

In the US, 82% of consumers aged 18-22 have a pay-TV subscription, compared to 87% among older consumers, revealed Brett Sappington, director of research at Parks Associates.

From the article "4K subs to hit 46m by 2018" by David Wood.

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