Apple, which is switching to Intel chips by mid-2006, came out with its first media center-type PC in October. The new iMac G5 features the Front Row media experience. Front Row gives users a simple and intuitive way to play music and photo slide shows, watch DVDs and downloaded videos on their iMac from up to 30 feet away with the bundled Apple Remote.

"They're going to make a big play for the living room," said John Barrett, director of research at Parks Associates.

Apple's Front Row PC adds to the progress the company has made with its popular iPod music players and the AirPort Express wireless base station.

"Their strategy is becoming more and more apparent," Barrett said.

From the article "A Fresh Push To Link It All In The Home," by Patrick Seitz.

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