Before we get to that wondrous state of health data nirvana, these four patient categories from a recent study by Parks Associates are a good start.

I like how the analysts have organized the information by tech tendency, health status and level of engagement.

The four categories are:

Healthy and engaged – Health conscious, don’t have chronic health problem

• Offer the greatest market potential for digital health products and services.
• Regularly exercise and eat fresh fruits and vegetables.
• Have higher incomes, on average.

Challenged but mindful – Health conscious, have chronic health problem

• Offer the second-greatest market potential for digital health products and services.
• Regularly exercise and eat fresh fruits and vegetables but have a chronic health condition.
• Older consumer segment; unlikely to have children in the home.

Unhealthy and in denial – Not health conscious, have chronic health problem

• Offer the third-greatest market potential for digital health products and services.
• Lower income levels, on average; disproportionately likely to live in the Midwest and South.
• Do not habitually exercise or eat fresh fruits and vegetables; have a chronic health condition.

Young and indifferent – Not health conscious, don’t have chronic health problem

• Lowest market potential for digital health products and services.
• Youngest segment; low income levels; least likely to be married.
• Express the most enthusiasm for technology products and services.
• Healthy but do not habitually exercise or eat fresh fruits and vegetables

From the article "A smart way to organize patient groups: Health status + level of engagement" by Veronica Combs.

Next: Report: Video consultation revenues projected to rise to $13.7B by 2018
Previous: How often do consumers use digital health tools? This graph will show you

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.