“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Brett Sappington, senior director of research, at Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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