According to Parks Associates, 68 percent of all American households watch streaming video on PCs, with about 53 percent of all streaming video consumed on computers. But many, many more have given up the PC to watch movies on connected TVs: 89 percent, Parks says.

In a sense, PlayReady is Microsoft’s attempt to convince Hollywood of the viability of the PC as a media streamer. “Microsoft appears to be future-proofing, evidenced by their proposed support for 8K video,” Glenn Hower, a research analyst for Parks, said in an email. “As long as the burden is not terribly substantial beyond supporting 4K, and as long as their technology can adapt to handle high dynamic range and upgrades in color gamut support for ultra HD, I think they are playing smart.”

From the article "All about PlayReady 3.0, Microsoft's secret plan to lock down 4K movies to your PC" by Mark Hachman.

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