According to the research firm Parks Associates, about 50% to 60% of U.S. homes with a connected consumer electronics device (smart TV, set-top box, etc.) have a Netflix subscription. Amazon's Prime service currently takes about 34%. Of course, there's some overlap between Netflix and Prime subscribers.

But while Netflix is the undisputed leader in video streaming right now, Amazon made some big gains during the past few years. Right now, nearly 20% of all U.S. homes with a broadband connection are subscribed to Amazon Prime. And Amazon's new content deal, paired with HBO and the Fire TV, should start pushing that number even higher.

From the article "Amazon.com Just Upped Its Game Against Netflix" by Chris Neiger.

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