New research from analyst Parks Associates has revealed that just over a third (37%) of US broadband households regularly use transactional services for over the top video, underscoring the growing commercial clout of online video and OTT.

In particular, Amazon Instant Video was highlighted as a transactional hot spot, with the majority of its consumers also holding a streaming video subscription, which suggests that extent to which la carte purchases can supplement subscription OTT.

From the article "Amazon Fire to expand domination in OTT content."

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