Brett Sappington, director of research at Parks Associates, said Amazon's distribution network gives it a reach rivaled only by Apple and Google.

"The other thing Amazon has going for it, is that everyone else seems to have started with a box and is trying to create a successful service," Sappington said. "Amazon already has a successful service, Amazon Prime Video; they've already found a measure of success in the content space. This lets them build on that."

From the article, "Amazon Fire TV set-top box streams content to HDTVs" by Carolyn Said.

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