Parks Associates’ analyst Tejas Mehta, however, sees this beta version as testing the waters for mobile transactions — plus adding functionality for Amazon’s new Fire phone, where the wallet will come pre-installed.

“The launch of Fire smartphone heralded Amazon’s entry into mobile commerce,” Mehta told us, “and [with] a digital payments app Amazon can be in a position to offer an integrated user experience across the online, mobile, and offline retail space.”

From the article "Amazon heads into retail meatspace with its first smartphone-based wallet" by Barry Levine.

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