By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice assistant.)

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%). But as the technology continues to improve, and we get more comfortable talking to our gadgets, such services are increasingly becoming common practice.

Nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, while more than a third (38%) of those consumers report being very satisfied.

From the article "Amazon Syncs Alexa With Ecommerce App" by Gavin O'Malley.

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