Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team.

But Netflix is a formidable opponent: In a recent Morgan Stanley poll, 29% of people surveyed said that Netflix has the best original content--beating HBO for the first time, and trouncing Amazon Prime, which just 5% said had the best material. Netflix also has the most loyal subscribers of all its competitors, according to research from Parks Associates.

From the article "Amazon Takes On Netflix With New Standalone Streaming Service" by Rob Price.

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