Marketplace sellers received an e-mail from Amazon Seattle-based Web retailer saying that they will stop selling the Apple TV and Google’s Chromecast. “Amazon would likely say otherwise since it will still sell streaming devices that do support Amazon Instant Video such as Roku, the Xbox, and Sony PlayStation”.

But most observers saw the move as an attempt by the Seattle-based retailer to advance its stake in the increasingly competitive world of digital streaming by boosting its own Fire TV set-top box and plug-in stick.

“Amazon probably wants to teach Apple and Google a lesson about not making their devices more compatible”, Mr. Grunes said.

Comprising 86 percent of all media-streaming units sold in the USA are devices from Roku, Google, Apple, and Amazon past year, an August report from Parks Associates stated.

From the article "Amazon To End Sales Of Rival Streaming Media Players" by STEVEN NEWMAN.

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.